In an interview with Games Industry Biz, EA Sports executive producer Sean O’Brien stated, “2K did a different approach and I think were able to gain significant momentum and overall product parity on us at that time. And they continued with a very strong direction, and EA has been trying to play catch-up ever since that moment.”
EA had announced NBA Live 13 last February 2012, but it was scrapped. Interestingly, it was going to be a digital title, according to Major Nelson.
NBA Live 14 will be using the Ignite engine along with other next-gen EA Sports titles, and will be developed by EA Tiburon.