As part of the Warlords of Draenor expansion, Blizzard is offering everyone a free character boost with pre-purchases given early access. The level cap is being raised to 100.
Is this $60 price point accurate? Unless Blizzard state otherwise, then yes. It also seems 'fair' as any lower and it negates the efforts of everyone who grinded.
It's also another way for Blizzard to claw back business from power-levelling services. However the price tag could just be place holder for now. The character upgrade interface is yet to officially launch but provides a means to directly buy certain items etc. through the game itself. The boost to level 90 doesn't include professions or any strong gear.
World of Warcraft: Warlords of Draenor releases on PC this year.
World of Warcraft maintenance reveals 'Level 90 Character Boost' for $60
19 February 2014 | By Simon Priest