While it's not entirely a split from Valve, the HTC Vive now has its own dedicated storefront separate from the famous publisher's even more famous online store - Steam.
Though you'll still be able to find the vast majority of big Vive titles on the Steam homepage, Vive now has its own marketplace with Viveport. Hoping to "showcase VR experiences across art, creativity tools, design, education, fashion, music, sports, travel, video, and more."
To kick things off, titles like Jake Rowell's impressive Sundance selected virtual ocean viewer 'theBlu' have become part of a 48-hour $1 sale - or £0.77p for the Brits. Mars Odyssey and The Music Room also appear to be coming in at the same price.
Though VR sales have apparently slowed in recent months, the platform isn't going away any time soon. Even when considering how fragmented it's become with the likes of the Vive, Rift, GearVR and countless other headsets having access to different apps and storefronts, the same could be said about PC gaming as a whole.
The Viveport store is open for business with the $1 sale stretching until Sunday.