Fox to air 30-minute Red Dead Redemption machinima next month

In a surprise announcement, the Fox Network will be airing on TV a 30-minute ‘trailer film’ for Rockstar Games’ Red Dead Redemption in May.

The Road director John Hillcoat is behind the piece, which airs May 15th. It’s the world’s longest game commercial, using in-game assets.

The western sandbox title releases next month for Xbox 360 and PS3, with Rockstar already promising they’d unleash a huge marketing campaign for their new franchise. Hollywood man John Hillcoat directed the 30-minute machinima that uses in-game tech.

There’s no more information yet on what it will show. Could this start a trend? It will air on the Fox Network May 15th at midnight/11:00c - YouTube will pinch it no doubt.