This weekend Microsoft will begin Xtival '08, a 360 event that includes competitions, music, celebrity chatter, avatar printed t-shirts and other bonkers-related stuff.
The Prodigy will be available this Friday for a chin wag. There's to be some fierce head-to-head in FIFA 09, PES 2009, Call of Duty, Gears of War, Rock Band 2 and more.
"We've cranked up the volume for Xtival '08 – 72 hours of controlled mayhem to never forget. Xtival is a three-day party that's FREE for EVERYONE on Xbox LIVE," says the official event blurb.
"This year brings exclusive new music videos, HD movies and new games to download. You can chat to The Prodigy, our headline act, and even compete with the guys behind blockbuster Xbox 360 games. Above all else this is your chance to round up all your mates and play together like there's no tomorrow!"
With the launch of NXE Microsoft's going all out to put Xbox Live on fire, in the good way.
Click here to visit the official Xtival '08 website.