The corporate giant has landed the rights to distribute the second season of ‘The Guild’, a cult Internet hit that’ll play over Xbox Live, MSN and Zune.
The episodes ran up to 7 minutes and attracted over 9 million views for its first season. The show follows the misadventures of a group of online gamers.
The show has drawn enough attention now to also pickup a sponsor, Sprint, who has signed on for the 12-episode run of season 2. This is likely due to Microsoft investing in the show itself and willing to test the market for ad sponsor revenue.
The Guild stars Felicia Day who also created, co-produces and writes for the show.
Source: Reuters
