The economy isn't growing all that well, which means money isn't flowing as fast as corporations would like. Acti-Blizz boss Bobby Kotick has warned of tough times.
The price of videogame consoles is a barrier, as it's "not a trivial investment for people." Recently Sony have unveiled a PS3 price snip, finally, and Microsoft unveiled some more.
"It’s not a trivial investment for people," Kotick tells Barrons, referring to the cost of consoles.
"Part of my concern over the next couple of years is when you look at an economy that’s not growing and you look at all the economic challenges we face, not just for videogames but for all businesses."
Both PlayStation 3 and Xbox 360 Elites have dropped to around $300, which still isn't enough many argue. Don't worry though because Kotick has the perfect plan to offset these unfortunate times... he'll charge you more for each game.
Yes the platform holders are hurting our wallets with their ridiculous pricing for such weighty machines that launch countless videogame titles, but Modern Warfare 2 at £45 is just fine. Right? Then there's Guitar Hero and it's peripheral army... yeah, it's those platform holders!