WoW is big and worth buckets of cash, but studios who think they can "somehow capture that" won't. Players want "new and different" MMOs.
Is this a case of Blizzard warding off would be thieves? Perhaps a little bit, but if so they disguise it well as genuine advice to fellow developers. Look at Warhammer Online, which is quite WoW-like, and it hasn't been doing so great these days with more servers being shut down.
"There are a lot of people that try to emulate World of Warcraft - and as flattering as that is our end it's definitely not the right move," Dabiri told PC Zone, reports .
"I know that World of Warcraft is very successful, and so people think if they were to make another game just like it they could somehow capture that audience. However, I don't think that's what players are looking for."
"Players that have invested time in WOW don't just want to do the same thing in other game - they want to try something completely new and different," he continued.
"I think the industry needs to move in that direction to come up with some innovative new MMOs that are trying really different things. Take City of Heroes - at least that's something that's not a fantasy game." A warning all should yield, or Blizz marking its turf?
Blizzard is working on a new MMO that isn't related to any existing IP, and has been prototyped using the World of Warcraft game engine. Do you think they can pull another MMO gold mine out of their studios, or is WoW the MMO to rule them all?