The Grand Theft Auto V question came up during a conference call, and Strauss Zelnick was on hand to deal with it. They're "not going to announce it," he said warming up.
He covers all possible announcement scenarios - they aren't coming. GTA V is off the table. Deal with it. Meanwhile, CEO Ben Feder pledges more download components in their games.
"We’re not going to announce it. We’re not going to announce when we’re going to announce it. And we’re not going to announce the strategy about announcing it or about when we’re going to announce it either, or about the announcement strategy surrounding the announcement of the strategy," quipped chairman Zelnick. "Any other questions?"
Possibly this could only have been topped by 'STFU n00b!' but that wouldn't have been business like I guess. The Q3 2009 earnings call also had Feder say that retail was of course important but so was the digital marketplace, meaning more downloadable content.
"It’s clear that retail is the channel for the foreseeable future. Nonetheless, there is a download component to a lot of our games, and there’ll continue to be a download component," he said.
"The games live online and they live at retail: they live at both. Whether that’s download first, retail second, or retail first download second, or some combination of the two, that’s an area that we’re going to experiment with because we’re innovating in that area."
"And it’s likely to change from title to title, but everything is going to have a download component, needs to have a download component," he continued. It's something they learnt from The Lost and Damned DLC for GTA IV. Future games with DLC have been promised before.
"We’ll see how GTA in the retail SKU performs; we’re actually pretty optimistic about it."
Will you be hitting the nightclub scene in Liberty City with The Ballad of Gay Tony this October?