Acti Blizz man Bobby Kotick would be quite happy to send those price tags soaring if he was given the reins, luckily his executive fellows laughed away his response.
Whether Kotick was poking fun or not, videogame prices are expected to start rising no thanks to increased development costs and publishers scared of more economic woe.
”And then on the second question, Tony, on the pricing, we’ve had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points,” replied Mike Griffith to an analysts question.
Bobby Kotick chips in: ”And Tony, you know if it was left to me, I would raise the prices even further.” It was then that the other executives chuckled, before pausing and moving on to another question during the Q2 earnings call Q&A.
Former SCEE man Chris Deering recently commented that publishers would need games priced at £70 in order to ”support an industry” as strong as ten years ago. ”But people just don’t have that kind of money, there’s a psychological glass ceiling,” added Deering.
Are you a staunch supporter of the glass ceiling we have now, or are you willing to shell out some extra clams?
Source: Seeking Alpha
