Whilst watching a Blu-ray flick, and connected to the Internet, it allows viewers to lookup filmography or find out included songs. It scours Gracenote's "global video database".
"It has always been our goal at Sony Pictures to offer fans the ability to truly connect with their favourite movies using BD-Live," said Sony Pictures' Lexine Wong.
"We know many people interrupt their movie watching experience to look up the filmography of an actor or to find out more about a song playing in the background."
"Now through movieIQ, movie lovers can dive into constantly updated information about the movie they are watching without leaving their sofa, further enhancing the experience of watching movies in this always-connected age," continued Wong.
It connects to Gracenote's global video database, which links together "related cast, crew, movies, TV episodes, franchises, seasons, DVDs, and Blu-rays." This information can be brought up on screen while you’re watching the movie.
"We are thrilled to be partnering with Sony Pictures to deliver movieIQ, a feature that takes full advantage of the Blu-ray format’s internet connectivity and truly demonstrates that Blu-ray is the future of home entertainment," said Gracenote's Ross Blanchard.
BD-Live launched in summer of '08, and already includes things like "social networking through cinechat, multiplayer games, and a customizable music video editor, as well as soundtrack playlists, downloadable featurettes, and more, " in over 80 Blu-ray titles in Europe.
As we're a 'show & tell, or shut up' generation of consumers, check out the clip below.