Microsoft has huge plans for Project Natal and Shane Kim is happy to share their enthusiasm for it, predicting it'll be "like the launch of Xbox 360," conceptually.
Team Xbox aren't after the existing casual gamer pool either, they want to reach the "60 per cent of households" devoid of videogame consoles. Natal must have "great launch line-up."
"It’s going to be that big. We’re not just going to ship it when the hardware and software are ready. We have to make sure that there are enough content experiences that are really good," Microsoft's Kim told during E3. "That’s similar to how you would think of the launch of a new console. It’s got to have a great launch line-up. That’s the same thing here."
"We’re not focused on this generation’s casual gamers or even PS2 people who haven’t upgraded," he continued.
"This is about the 60 percent of households were a video game console doesn’t exist... the problem is that the controller is a barrier for some people and now with Project Natal we completely eliminate that." Beware non-gamers out there, Microsoft is coming for you.
Wedbush Morgan Securities senior analyst Michael Pachter, our gaming prophet, has said Natal would need about 30 third-party titles at launch to support it during an investor note.
Kim: Natal to be as big as Xbox 360's launch, after new gamer blood
12 June 2009 | By Simon Priest