Microsoft's Aaron Greenberg concedes that the NPD figures will likely show a valiant PS3 sales from September, which is "not a real surprise" to them or the industry egg heads.
It's typical to see "short term bump" after a hardware cut. They"remain confident" that the Xbox 360 will outsell PS3 this calendar, also "for this entire generation." It's like baseball.
"When NPD releases September sales later today, we fully expect PlayStation 3 will come in as the console with the most units sold for the month," Greenberg tells .
"This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace," he continued. The PS3 Slim was launched on September 1st.
"What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation." This boast wouldn't be complete without an analogy of some kind, and what's better than a baseball analogy?
"It is similar to a game of baseball, it is not about just winning one inning, but instead being able to win the game by consistently delivering across all nine innings."
It's really all about investing wisely in the future explains the Microsoft executive, and making sure you have the capital there to keep on investing. "Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money," he went on. Wait for it, here comes the roasting...
"So even with the PS3 in the market today at $299, you have to question if their business model is sustainable." Right in the kisser! Greenberg won't sugar coat his rival’s finances.
What say you? Do you think this generation is firmly in Microsoft's pocket?