They and Microsoft saw ”a big market” for episodic content, but their release was ”significantly after” GTA IV. Missed the momentum.
”Both we and Microsoft believed there was a big market for GTA IV episodic content and some factors affected their performance,” Zelnick said, reports Joystiq.
”Both were released significantly after the launch of the core unit and therefore weren’t able to leverage GTA IV’s initial marketing campaign and initial launch fervor,” he added.
”Episodes of Liberty City seems to have been most appealing to those who finished GTA 4 and wanted more story and gameplay, which is a smaller market than originally expected.” It failed to wiggle into the NPD’s Top 10 in October and November, which is super rare for anything Grand Theft Auto. They haven’t failed though, there’s always tomorrow. Analyst Michael Pachter did say the game was too big for its own good…
”There’s very little precedent for this type of episodic content at the price point we offered it. And so we’re confident that these titles will continue to have a long life just as we’ve seen a long life from all of our other prior GTA releases,” affirmed the boss.
Have you bought The Lost and Damned or The Ballad of Gay Tony, videogamer?
