Sony America boss Jack Tretton has said over one million units of the new PS3 model have been sold around the world, and that the current uptake could cause a shortage.
Sales for the PlayStation 3 were up "about 300 percent" from where they were "pre-price drop." At the current level of interest in the platform, it's "conceivable" they could run out.
"We are up about 300 per cent over where we were pre-price drop," Sony of America boss Jack Tretton told Reuters.
"If things continue at this pace, it is conceivable that there will be product shortages." Sony is on track to meet their fiscal year goal of 13 million PS3s sold.
"In a very difficult economy, I couldn't be more optimistic about our fortunes for the rest of the year and for the future," he added.
This Christmas has quite a game line-up, despite the exodus caused by delays, and the price snips are expected to help boost the videogames industry after some sale slumping months.