Xbox Europe chieftain Chris Lewis has said the sales over the Holiday period now gone were more than double that in ‘07, ”in excess of 120 percent in fact.”
Last month was pretty sweet for Xbox too with sales ”better than we anticipated.” Over 8 million consoles had sold be the end of last year. The UK is one of the ”strongest markets.”
”Christmas 2008 was the biggest sales period in the history of the Xbox brand,” Lewis tells MCV. ”Sales of the console were more than double over the period a year before, in excess of 120 per cent in fact.”
”We’ve had record sales in January too - much better than we anticipated. We’re at over eight million console sales to end of 2008.”
Last year Microsoft sustained a big marketing campaign for the Xbox platform and that’s not going to change this year it seems. ”We’re not dusting ourselves down saying ‘we’ve solved that challenge’,” he added. ”You’re going to see us continue to invest in keeping things strong.”
”The UK remains one of our strongest markets. We’ve now been consistently ahead of our competition in terms of Sony for a long and sustained period, and we’re going to keep it that way.” Must be the British-American ‘special relationship’.
Gamer, were you a part of that 120%?
