Microsoft has confirmed that The Lost and Damned DLC for Grand Theft Auto IV has "eclipsed first-day revenue" from all previous content on Xbox Live.
Marc Whitten, general manager for Xbox Live, has said Rockstar Games' premium add-on "redefines what consumers expect" from downloadable content in the future.
This was the release of Rockstar's first downloadable episode for GTA IV, with the second also arriving exclusively on the Xbox 360. "The success of 'Grand Theft Auto IV: The Lost and Damned' redefines what consumers expect from Game Add-ons," said Xbox LIVE's Whitten.
"Content like this is extending the lives of our favourite games and fundamentally changing the way we play." The Lost and Damned is available for 1600 MS Points.