Since 1997 EA have had the exclusive licensing rights to produce NASCAR videogames but recent poor performances have NASCAR execs uncomfortable.
Right now they're "figuring out what's the best model" says Blake Davidson, NASCAR's boss of licensing. Videogames are in their top five sources of revenue, it's a big decision to make.
"We're in the process of figuring out what's the best model for us and how do we position ourselves in this space," said Davidson, NASCAR's managing director of licensed products in an interview with .
"Do we continue with an exclusive model or go nonexclusive? Do we need annual releases? This is a very important category for us."
NASCAR Kart Racing was released on the Wii and diverted away from the more realistic experience traditional titles have offered. "The Wii platform has given us a chance to branch out and try something different that could help expand the reach of the sport and that's important. Video games have traditionally been a good way to introduce NASCAR to kids."
Are you a NASCAR fan, or is driving in circles endlessly your picture of hell?