She notes that Sony has "a little more luxury" when it comes to gambling on "more original and innovative IP". The "risk is lessened" by talent.
"Being Sony, I suppose we have a little more luxury to take a gamble on more original and innovative IP - and Heavy Rain definitely fits that category," Sony product manager Lucy Duncan told in an interview.
"I suppose the risk is lessened if you have faith in the team behind the game and David and Guillaume and the guys at Quantic Dreams have really impressed, not just in terms of their back catalogue - Farenheit - but also in terms of the tech demo's they showed in the run up to Heavy Rain." David Cage and Guillaume de Fondaumiere are bosses.
A demo for Heavy Rain, which features two chapters, will launch next Thursday from the PlayStation Store. The game exclusively releases on PS3 February 23rd in the US, and on the 26th in the UK. Check out some gameplay below.