Sony made the unveiling at Berlin's IFA event and revealed it to be a "cloud-based digital music service," for PS3, Bravia TVs and more.
"We are excited to offer our customers high quality, cloud-based entertainment experiences across many of Sony’s network-enabled devices,” said Sony's Kazuo Hirai.
“Services ‘powered by Qriocity’ will revolutionize the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content.” The PS3 console, Bravia TVs, Blu-ray players, Blu-ray Home Theatre systems and VAIO computers will all support this new digital music service through a single account.
The idea is to let us listen and watch music/music videos without needing to download any of the actual data to our systems as it all gets stream from cloud-servers. Music Unlimited comes to PS3 first in Europe later this year and then expands to other devices.