Studios have ”really got to focus” and commit to the ”big opportunity” if they want creative freedom. It will lead to ”innovation” for many franchises.
”It doesn’t make sense anymore,” Activision VP of worldwide studios, Dave Stohl told Joystiq at E3. He was talking about developers taking on more than one project and spreading themselves thin. ”You’ve really got to focus.”
”People want the freedom to put all their resources against the big opportunity, and that’s what we’re trying to do,” Stohl continued. This means no more Guitar Hero floods coming from Activision as they want each release to mean something.
”We saw it kinda coalesce around one or two titles a publisher,” he added.
”On the Guitar Hero side, yeah, we’re not pursuing the strategy of doing as many SKUs as we were. And that’s a good thing, because that will simplify the strategy around one release on the Guitar Hero side and focus on innovation there.”
Activision owns and operates 7 Studios, Beenox, Bizarre Creations, FreeStyleGames, High Moon Studios, Infinity Ward, Neversoft, Radical Entertainment, Raven Software, Sledgehammer Games, Treyarch, and Vicarious Visions.
Currently the publisher’s developers have Call of Duty: Black Ops, Spider-Man: Shattered Dimensions, Guitar Hero: Warriors of Rock, Wipeout: The Game, GoldenEye 007, Monster Jam 2011, DJ Hero 2 and True Crime: Hong Kong among ongoing projects.
Less is more, right?
