That’s a lot of online matches but 40 percent of the time it’s used for non-gaming services like Last.fm, Netflix or Facebook. Engagement is key.
”Those are very, very engaged customers, which is a good business,” said Dennis Durkin, COO and CFO of Microsoft’s Interactive Entertainment Business. More than half of Xbox Live’s members are paying Gold subscribers to the service.
Keeping users ”engaged” with content and services is ”really, really key for any business,” added Durkin. Xbox Live’s downloadable content and digital game sales business is bigger than their Gold Live subscription revenue.
Great content is crucial to its survival ”and our marketplace allows for that. Obviously, the majority of the revenue that we get in this segment of our business, we share with our partners.” Recently they enraged indie developers by moving their ‘Xbox Live Indie Games’ section away from the main Games & Demos tab, but this was corrected.
Do you spend a lot of time on Xbox Live as a Gold subscriber?
