The top exec also adds he's pleased that Europe gets it "right across" key markets in November too. Pricing will prove it's "a great value."
"We will obviously announce little bit closer to the launch date – and I am pleased to say that in Europe it will also get a November launch right across the key markets, which is great,” Lewis told , not confirming rumours it will land around $189.
"We’re making sure of that as Don (Mattrick) is very fixated on synchronizing this and making sure that Europe is absolutely instep with the US and other parts of the globe. That’s one thing." Europe has a very large Xbox 360 install base, with the UK apparently having the highest attach rate going for the platform.
“To your question about the price, we’re not saying exactly when, but be very comforted that it will be a great value. We know that’s important. It has to be. So, we haven’t said yet when we’ll come out with a price point but it will be in a timely way, for retail to have a plan for the consumers to be able to plan the expenditure."
"I understand your appetite to understand the price, but all I will say to you again, is that we will offer great value,” reiterated Lewis when the $189 rumour came up.
“We need to do that in particular to this audience that we are aspiring to appeal to and we know that we have to resonate well there. And our track record over the past ten years – I hope has proven to people that we have an appetite to remain competitive."
"But it will be great value. I cannot comment on the numbers you just articulated, but I think you’ll be very happy when you hear our plans," he said. Looks like we'll have to wait until the end of October before they start to loosen those Kinect price lips.
What do you have as a price 'cut off' limit for Kinect, videogamer?
E3 2010: Kinect's pricing "little bit closer" to launch in November
16 June 2010 | By Simon Priest