During its fiscal investor call, EA revealed they’ve always got two or three new IPs being worked on so they don’t need to rely on non-stop sequels.
They teased more is likely to be known about them at E3 this year. Recent examples of new IP include Dead Space, Dante’s Inferno, and Dragon Age.
Mirror’s Edge is another new IP and one that EA promise they aren’t finished with yet despite poor sales, which were blamed on an overcrowded holiday slate. Does EA have a good track record for introducing new franchises?