"on the game side," as adding 3D is "not a significant overhead" for their studios.
Sony doesn't have to "justify being able to sell millions" because of 3D, it's "just another feature" they have. HDTV was "primarily driven" by gamers.
Corporate giant Sony produces games that support 3D on a console they manufacture, but they also have a huge electronics business that peddles 3D TVs. Sony isn't fearful though as gamers are believed to have pushed the HDTV market and reckon the same for 3D.
"It’s certainly not a concern for us on the game side, the major reason being it’s not like when we’re adding 3D features to a game, it’s not a significant overhead for us," said Sony Europe's Simon Benson. "It’s not like we have to justify being able to sell millions millions more games because of it, it’s just another feature of the game."
"In terms of uptake, certainly from our side, and it’s typically the way, probably the same happened with HDTVs, they say that HDTV was primarily driven from gamers. Because obviously gamers know what they want, they want this new experience, they’re technically savvy, the fact that they can interact with it makes a lot of difference."
"It’s not a passive experience of just watching a TV programme, they’re involved and they’re interacting with it, so I think we’ve seen much higher uptake of HDTVs for gamers in the first place which I think helped drive the HDTV market and we’re seeing the same sort of thing on the 3D TV side where a lot of people, certainly people I talk to, bought their 3D TV to play 3D games," continued the Sony executive.
"And when you’re looking at games like Gran Turismo 5 and Killzone 3, these kinds of games, and with the likes of Uncharted 3 on the horizon, because they’re such major games, you imagine if you don’t have a 3D display, and you end up with that disc in your hand, rushing home to play it, you get the 2D experience," added Benson.
"...but you know it’s got this other thing there, and no doubt you’ll hear other people talking about it in the 3D, and you just need the display. That’s such a strong driver for people to opt into 3D." This year 30 titles will support 3D on PlayStation 3.
Has a videogame convinced you to subscribe to 3D entertainment?