Things like achievements will be carried ”iteration to iteration,” ending the standalone feel of a series. It’s what the publisher is ”going to do across all” their titles eventually.
”Today we’re looking at a seamless experience across all our franchises,” said EA Sports boss Peter Moore at the MI6 videogame marketing conference. ”Regardless of where you are, what platform you have, what game you’re playing, that you’re constantly connected.”
The future of EA Sports games lies in ”connected experiences that recognize users and reward them for playing multiple games.” They recognize players, ”that’s the persistence – and their presence there gets its achievements and carries them from iteration to iteration.”
”It’s no longer ‘buy Madden 11 and then buy Madden 12 and start from scratch,’ it is ‘take everything that you’ve done and migrate it and move it along.’” This is by no means a new concept as certain games use it already including EA BioWare’s Mass Effect.
”It’s not far away,” he adds, ”this is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles.”
Should games be linking up more through achievements within a series?
