GatoFiasco decided that the review was a little too positive, and did some searching on users named "Avanost". The search brought up the social networking site Plurk, where one user's handle was Avanost - none other than, who happens to be a Bioware employee.. This attached a real name to Avanost – Chris Hoban. The review was removed, but the Google cache still exists .
Kotaku picked up the story and tried to get a statement from Electronic Arts, who glibly replied, “Of course the people who make the game vote for their own game. That’s how it works in the Oscars, that’s how it works in the Grammy’s and why I’m betting that Barack Obama voted for himself in the last election.”
Sony attempted this with theirand were $1.5M (£850,000). Writing reviews for your own game is what we like to call in the industry "conflict of interest" and "a violation of trust". No voters have to spend money to vote.
In other words, fraud.