Customers will be able to "instantly preview game titles" before committing to buy them. Gaikai uses the cloud-server method, like OnLive, to stream games.
GAME hope that Gaikai's involvement will help convince customers to buy titles as it will give them a chance to sample the full game. Limited content demos aren't always a good thing.
"We are extremely pleased to be working with GAME across Europe to help them expand their digital presence and engagement with online consumers by streaming Gaikai’s portfolio of high quality content,” said Gaikai EVP Robert Stevenson. “As gamers continue to increase their digital consumption of the industry’s best games, GAME will be well positioned to lead the way.”
”Gaikai’s ground-breaking game streaming technology fits in well with our strategy of delivering the very best range of games and gaming products to our customers," added GAME CEO Ian Shepherd.
“We are thrilled to offer our consumers the ability to instantly preview game titles right at that critical moment of the purchase decision making and checkout process.”
Can this greater move into the digital space help lift GAME's physical business? Recently the UK retailer had to let customers know that EA's Mass Effect 3 wouldn't be sold through them, cancelling pre-orders.