According to a rumor, Sony is "confident" that they will have their next generation console on the shelves before the Xbox 720 launches during the holiday season next year. According to the source, "certain" developers have been appraised of the situation and “Sony are completely in the belief that they have the jump on Microsoft this time. You should be watching the timing of next year’s E3 keynotes, and who’s going to go first.”
Last week, another rumor hadthat the PlayStation 4 was in development, internally codenamed the "Obris", would not be backwards compatible with PlayStation 3 titles, and would be saddled with anti-rental technology. Wedbush Morgan's Michael Pachter savagely dismissed the rumor, saying it originate from " ".
Similar claims had been made about the next generation Microsoft console, which were similarly.