Madden can be "confusing with the amount of options" it throws at you, which is why you can bark orders now with "advanced users" using both pad and Kinect to "edge out" the competition.
They've also got a "pretty innovative" feature referred to as "dynamic grammars," which dynamically loads text and uses "your custom audibles" to phonetically sound them out.
"It can be confusing with the amount of options we put on the screen to navigate menus," confessed EA Sports' Victor Lugo, designer of Madden NFL 13's Kinect integration. "We wanted to use very common language that people can understand to try to allow them to use these commands."
"For advanced users we allow you to use the controller as well as use your voice to get that extra command in and edge out your buddies," he continued. This way the 'hardcore' can be enticed to use it as it can provide an advantage.
"One thing we're doing, which is pretty innovative with this game, is using what we're calling dynamic grammars. There are commands that we're loading directly into the game right now. What dynamic grammars do is take text and dynamically load it in, the name of the characters you have, your custom audibles and basically uses phonics to sound it out."
Lugo spells it out in layman's terms: "If you type your name in there you can just say your name. If you put all your custom audibles in you'll be able to say them. All that adds up to the ability to add any play into the game and call out the name of any player, and that's over 6,000 commands."
Madden NFL 13 releases on Xbox 360, PS3, Vita and Wii August 28th, and on Wii U later. To witness the Kinect integration in action check out the released dev walkthrough below with Victor Lugo and ESPN host Trey Wingo.