Actually it's more of a social experiment, explains Molyneux, as only the last player to chip the cube before it cracks open gets to know what's inside. 22Cans will record and study results.
You've been chipping away at this cube for ages but someone else managed to crack it open before you. So, are you curious to know what's inside it? 22Cans is curious.
Molyneux wants to study how people communicate with each other what was inside the cube, but there's another experiment running too; monetisation. You could just tap away with that standard chisel, or why not fork out 59 pence for an iron one that's 10 times more powerful? There's always a diamond chisel 100k times more powerful.
Of course that diamond chisel happens to be £50,000, and there is only one for sale.
"It's an insane amount of money," Molyneux said. "This is not a money-making exercise; it is a test about the psychology of monetisation." All this data from Curiosity will be going towards Peter Molyneux's and 22Cans' other projects. Apparently the new studio has "22 Experiments" with Curiosity the first one presumably.
Curiosity releases on PC and mobile within the next month or so. Is the power of curiosity really that strong enough to have someone part with £50,000 for a virtual chisel? Are you... curious?