Phil Harrison, the former executive vice president of Sony Computer Entertainment Europe, has been hired by Microsoft to join the company's Interactive Entertainment Business leadership team. Harrison is best known for introducing the first PlayStation 3 hardware at E3 2005.
Harrison's role will be to lead Microsoft Studios' European organization, but he will also be informally helping boost the popularity of the Microsoft console in Europe. This will be done via strategic partnerships in the region and culturally relevant entertainment experiences to the Xbox 360's European social space.
"I am excited to be joining the senior team at Microsoft at a pivotal time for our industry. I am really impressed with the company's long-term vision for growing the market for interactive entertainment globally and also with the incredible wealth of talent, technology and resources the company has available to succeed," beamed Harrison in the press release.
Harrison, after his departure from Sony in 2008, moved on to work as an executive at Infogrames, which adopted the Atari name under his watch. He then moved on to work at live streaming videogame service Gaikai in 2010, where he worked until his move to Microsoft's European bureau.