Pre-order the golf title with Blockbuster and you get two additional DLC packs. It's a "first between our two companies" said Blockbuster. They've gotten a taste and now want more.
Deals between publishers and retailers for exclusive DLC is no new thing as it has risen steadily over the years. It's almost weird to not have some kind of incentive nowadays.
"We’re delighted to have this pre-order incentive from EA – a first between our two companies and a huge step forward to delivering the type of commercial partnership we want going forward," said Blockbuster UK's James Morton.
The bonus packs feature four playable Premier League stars which include Wayne Rooney and Theo Walcott, while the second pack offers Dwight Howard and Sugar Ray Leonard. "We know our customers will like exclusive content and we’re looking forward to delivering even more exciting offerings for games in 2012.”
Tiger Woods PGA Tour 13 releases on Xbox 360 and PS3 March 30th in Europe. Does DLC sway you?