According to Ross, anti-woman behavior has been on the rise. "I've seen many of the sites that have documented some of the more gender-specific slanderous comments," she reported, "This is behaviour that is offensive and completely unacceptable. I'd like to think most of our Xbox Live players don't support this kind of behaviour."
Wolfkill noted that most of the abuse are coming from teens. "It can be dangerous to give adolescents a broadcast mechanism. There are always going to be jerks out there, and if you give them a way to express that side of their personality without being seen, you're going to see this type of behaviour manifest itself," he noted.
Ross notes that many are surprised that she is a woman in her position at 343 Industries.
"Most people look at a franchise like Halo, and automatically assume it's run by a guy," she elated, "People are surprised to learn that it's a woman who's running the Halo 4 show. When Microsoft created 343 Industries to take over Halo, I was given first choice to run the studio because I had proven myself. My gender played no part in it."
Halo 4 is due to be released next week on the 6th November for Xbox 360.