Major videogame brick-and-mortar retailers GAME UK, GameStop, EB Games, and Valve have announced that the stores will be including special "Steam Sections" dedicated to selling Valve's upcoming hardware coming 10th November 2015. The hardware will include the Steam Controller, Steam Link, and Steam Machines. The sections will of course also include a variety of Steam prepaid cards, which most stores already sell.
According to Valve's Gabe Newell, "GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters. Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."
Valve had already partnered with the retailers to preorder their Steam hardware, with the offer of getting their devices a month before launch. The current preorder offer is now including free copies of Rocket League and Portal 2.