They unveil the Xbox Sky pack, which ”would be great” as a holiday gift this year says Thompson. TV ads already running in UK.
”We try to include retail in all that we offer, especially around Live,” Thompson tells MCV.
”Retail is a critical component in educating consumers around the breadth of services we offer on Xbox,” he continued, and they aren’t missing a chance to promote Sky Player.
”One of the reasons for creating the retail packs is for gift giving. When consumers plug their Xbox in on Christmas day, they often jump straight on Xbox Live. And something like this Sky pack would be great for Boxing Day football.”
It’s a UK only service for now and Microsoft is confident this will boost hardware sales, with marketing planned to continue its onslaught past Christmas.
”We’ve started a lot of the marketing – we’ve been on TV already,” he added.
“We will constantly promote this, both through retail as well as online through Xbox.com. In terms of advertising, it will come more in peaks. However, there will be continuous service-based activity between now and Christmas and Sky will be part of that.”
Xbox 360 gamers in the UK have the highest ratio of owners connected to Xbox Live says Thompson, ”than anywhere else in the world.” Sky Player is a major part in plans.
“We are expecting Sky Player to be very successful and will be of great benefit to Xbox and Sky.”
Loading comments…