Bethesda production director Ashley Cheng has said it’s Microsoft and Bungie’s own fault for fans and critics bemoaning the price of Halo 3: ODST; flak entirely their own doing.
Giving it a title change and saying it’s no longer a standalone expansion but a full game with a full price caused the problem, and because of all this ”waffling” the price is a major issue.
”Microsoft and/or Bungie totally bungled the marketing on this. First saying it was a standalone expansion pack, then coming out and saying wait, no, we’re charging full price because - surprise! - we put “more” stuff in it and it’s called Halo ODST now, vs it’s original title, Halo Recon,” blogged Cheng.
”Like Microsoft was ever going to sell this for less than full price. It is a new Halo title, it’ll sell like hotcakes no matter what.”
”Because of the waffling, reviewers are now mentioning that Halo ODST may not be worth the price point, that it should’ve been cheaper, etc… Give me a break. First off, most games - especially first person shooters - are anywhere from 5-10 hours. Tops. What makes Halo different from others?” he went on.
”You can’t just ping Halo ODST for it. I bet if Microsoft hadn’t screwed up the marketing messaging, there would less talk about pricing.” That’s Ashley Cheng’s conclusion.
What’s yours videogamer? Is Halo 3: ODST a victim of a ‘bungled’ marketing campaign?
Source: VideoGamer.com
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