Our videogames are too expensive as well for the consumer, so we should offer less in game length and then earn more money ”with DLC.”
”I feel all the big video game companies need to join together in a worldwide summit to discuss the future of our industry. I think we have to pull our thoughts together,” Comte told MCV. We lack a secondary model like the music and movie industry enjoys.
They have discs, digital, concerts and cinema - we just have discs and digital.
”… music has two ways to make money – sales of disc, which is decreasing, and concert tickets, which are increasing so there’s another source of revenue for the artist.”
“I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins,” he continued, £40 is fair to the publisher, ”but for the consumer it is too much.”
The holiday season is too crowded with blockbuster releases all priced high meaning most consumers can’t afford to shell out all that money. The current retail system is a major issue for studios, particularly with some platforms.
”It is impossible for a publisher to make money on a DS game, for example, that goes on sale for £15. We have to sell that game to retail for lower than that, we have to pay all the marketing, production and distribution costs,” explained Comte.
“This just isn’t a viable business model.” Downloadable content - is it the answer to give us cheaper games by offering more content but only if we want it?
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