Our ”industry is wrestling” with what to do about these changes, and he notes that the ”leaders of social and mobile” aren’t likely to be ‘retail companies’.
”It’s probably the most important question the industry is wrestling with right now,” said Phil Harrison. The major publishing houses aren’t doing enough to address the huge changes in the videogames industry - they’re sticking to the ‘old traditional ways’.
”If this conference was called ‘Game Publishers Conference’ I think everyone would be in the bar crying into their beer and being just miserable. Without naming names, if I was a chief executive at one of the major traditional publishers, I’d be really challenging my leadership team as to how to change the company.”
”But I don’t know of a company that has successfully reinvented itself from being packaged goods, product centric to being network service centric. I don’t know of an example, and if you can find one, I’d love to know about it. I don’t know of a company that’s successfully changed its culture - in any industry, not just in the computer gaming business.”
”The chances are that the leaders of social and mobile are not going to be from traditional packaged goods game companies,” added Harrison.
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