He’s very sceptical of Sony launching a ”dedicated portable device” right now as the market is fierce, especially as the Nintendo 3DS has ”not been as successful”.
”I’m not sure I would want to be launching a dedicated portable device right now into that market. I think the DS - if you look at the 3DS, certainly versus people’s expectation’s it’s not been as successful as people would have thought,” explained Durkin.
”So that’s a very crowded market and a very, very red ocean right now with a lot of change happening,” he said, doubting the move. ”You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.”
Meanwhile in Xbox 360 land…
”I’m pretty excited about the bets that we’re making around unique content, around our Xbox Live service, and around Kinect, and then layering in new entertainment experiences for people which take advantage of all of the above,” continued the top executive.
”And that’s where we think well have the most differentiation versus the competition. We’ve really been investing against those themes for the last 2 or 3 years.”
”So it’s been very, very consistent and I think it speaks to the trends that you’re seeing in terms of sales and velocity over the last 2 years… So I feel very good about our relative position relative to both of our competitors.”
”I certainly wouldn’t want to trade hands with either of them,” boasted the Xbox COO. Is the handheld market nothing but shark infested waters? Will you be buying a PlayStation Vita when Sony launches the portable gizmo?
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