GAME: New hardware "will excite the consumer in coming back"

Retailer GAME is pining hopes on new hardware revitalising the games market, whether that’s the Nintendo 3DS, PlayStation Vita or Nintendo Wii U for the home.

The weakness in the overall games market is partly down to ”where we are in the hardware cycle,” said CEO Ian Shepherd. Hardware was ”much more negative” than software.

GAME posted a 17.6% drop in sales over the Christmas period, admitting they might not manage to meet their EBITDA covenants. New hardware could turn it around.

“The weakness in the overall numbers was partly driven by the economy and consumer confidence issues. It was also driven by where we are in the hardware cycle,” he said.

“The hardware market was much more negative than the software market. That tells you the industry and the consumer is ready for more innovation there.”

“Whether it is in the handheld space with 3DS and Vita or in the home space with Wii U – all of that will excite the consumer in coming back to the games market again.” Are you chomping at the bit for PlayStation Vita or Nintendo Wii U in the home, video gamer? Will Microsoft unveil a new Xbox this year at E3?