John Koller of Sony has said in an interview with GamePro that there are no plans to bring the Netflix rental service to the PlayStation 3 platform.
He said they're concentrating on their own download service which cover rentals and downloads, and their focus will stay there because "customers want to own the content".
"We've concentrated most of our efforts on our download service, both rentals and downloads of movies and TV shows," said the hardware marketing director.
"Our efforts will continue to be there, because our customers want to own the content....I was in a focus group in New York recently, and the topic of Netflix came up with a group of Xbox 360 owners." He said that most weren't even "aware of the Netflix agreement."
"Those that knew wanted to know the difference between Netflix streaming on the PC versus the Xbox 360. They discovered that it's obviously the same."
"There are certainly some positives for the 360, but there's also some confusion. It goes further into the argument of 'owning the content'," concluded Koller.
Do we still want to own everything we watch or are rentals the way to go for movies now? Click here to read the full interview between John Koller and GamePro.