Phil Harrison, president of Atari land, has said he'd "love to aspire" to the same $100m franchise benchmark as Activision-Blizzard.
Harrison says he'd love to turn Ghostbusters into a major $100m franchise "just to prove" Activision's CEO Bobby Kotick wrong, and presumably to secure financial security for Atari.
"What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels," said Harrison in an interview with .
He was referring to Kotick's strategy to drop any title during the merger process between Activision and Blizzard that wasn't going to be a long-term earner, i.e. a sequel gold mine.
"If that’s his benchmark, then fine – and we'd love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong," he added. All talk, or has Harrison got the moves over at Atari?