Realtime Worlds bossman Colin MacDonald is convinced that when gamers see screenshots of their online APB they won't be able to think that.
All Points Bulletin comes from the team behind the gritty urban sandbox Crackdown for Xbox360. APB lets gamers work either side of the thin blue line.
"There's a misconception among MMOs that they don't need to look as good as other games," said MacDonald.
"We think that when people look at a screenshot of APB they won't think, 'It's not so good, it must be an online game' - they won't know."
There aren't many specifics on the game except that it's expected to crime spree its way through PC and Xbox360 with a possible run on PS3.
Clickfor the official APB website.