The first ‘Horizons’ report from the PCGA has shown that the PC gaming platform was worth over ten billion dollars during 2007, in which retail sales equated to only 30%.
Our gamer brethren in Asia are the major driving force through online revenues. PCGA president Randy Stude claims PC is ”far stronger than anyone has reported.”
”By pioneering new business models, the PC has quietly remained the single leading platform for games, not only in terms of consumer usage, but revenue generation,” said David Cole, an analyst with DFC Intelligence.
”The most fascinating thing about PC gaming is its ability to attract such a diverse audience, both demographically and geographically,” he continued. ”The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world.”
The ‘Horizons’ report which will remain updated bi-annually takes retail, online gaming, digital distribution, and online advertising into account when calculating the industries progress - it is available to all PCGA members.
”Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported,” said Stude.
”Today’s consumers shop where they live - online.”
Source: VerticalWire
