Unveiling their diabolical plans for market domination in Russia, 1C’s Nikolay Baryshnikov is confident of their growing international presence too.
They hope to have 70 retail outlets operational in the motherland by the end of the year, which would strengthen their iron grip on the Russian market.
During their second annual Prague ‘n’ Play event the emerging ‘super-player’ 1C was rallying their spirits, talking up how powerful their development, publishing, distribution and retail network has become. It’s estimated that 1C is worth around $1 billion.
”We’re trying to prove that it is possible to sell games without piracy and be successful,” he told MCV.
”It is also a huge anti-piracy banner to the rest of the industry – we have 41 stores so far, and we are aiming to have opened 70 by the end of the year.”
Asked if 1C would consider a fat cheque from outsider forces looking to invade the Russian games market, Baryshnikov replied: ”I think we would be too expensive for anyone to buy.”
1C is not well known among western gamers but they’ve taken steps to change all that, including ambitions for cross-platform projects.
Click here to visit the official 1C Publishing European website.
Source: MCV
