The upcoming Operation Flashpoint: Dragon Rising will be getting media reinforcements from publisher Codemasters this winter, thanks to major titles pushing into 2010.
Codies plan on drowning us with ”believable, documentary, gritty, unnerving and visceral” ads in cinema, through hardcore gamer networks and top gamer sites. It’s out October 9th.
”The marketing drive is all about maximising the consumers’ opportunities-to-see in the right channels and this game has had a two year publicity build, and now is launching in a relatively clear launch window for shooters,” Codemasters’ Dan Robinson tells MCV.
”The campaign launches an early barrage online to hit core gamers and culminates with an explosive cinema campaign to impact and inspire the mainstream.”
”Operation Flashpoint’s ‘Think You’re Ready?’ campaign is executed with believable, documentary, gritty, unnerving and visceral creative work. The online activity runs for two months around launch across top tier online gaming sites and a raft of hardcore gaming networks.”
”The ‘Sound of War’ cinema campaign then runs for two months and targets three million impressions. Critical reaction has been very positive too,” he continued. They’re very optimistic the sequel will score high among critics says brand director Hayley Holland.
”Three years ago the dev team set out to take players as close to war as they’ll ever want to get and challenge expectations,” she said. ”The result is the most accessible, immersive, sandbox wargame seen in recent times.”
Operation Flashpoint: Dragon Rising is being released on Xbox 360, PS3 and PC this October 9th.
