”Avatar looks set to be a world-changing kind of cinema given its pedigree and elements like the 3D,” said Pannell. ”It reminds me of my experience at EA, working on the original Harry Potter game - which was an incredible entertainment phenomenon.”
”Avatar has movie director James Cameron, and Potter also had one person ultimately in charge – JK Rowling, who everyone was terrified of disappointing. That can give you real focus,” he added.
James Cameron’s Avatar: The Game is due for release at the end of 2009 on PS3, PC, Xbox 360, Wii, PSP and DS.
