Boss Strauss Zelnick and CEO Ben Feder of Take-Two hailed the new IP as a ”key franchise” for them, thanks to its ”successful launch”.
Thanks to gun crazy, RPG-aholic gamers the new Borderlands property is strutting its stuff, with Gearbox already confirming a sequel is to be made after a load of DLC. The first piece of new content is ‘The Zombie Island of Dr. Ned’, out now for 360 and PS3.
Analyst Michael Pachter reckoned it was stupid to release Borderlands a little before a big RPG hitter, believing it would get crushed by BioWare’s Dragon Age: Origins. Well, it looks like the great crystal ball reader was off by a kilometre or two.
Have you been romping through Pandora with Gearbox’s Borderlands?
