Sony is chuffed to report over the Christmas period their console has been shifting well, despite an unpleasant ‘anomaly’ in November.
SCEA’s VP of sales, Ian Jackson, has told CNET that 2008 was ”a pivotal year for PlayStation” with the ”the best software line-up in the industry”. What will ‘09 hold?
”We’ve had a solid holiday season and have delivered consistent growth throughout this year,” said Jackson.
Sony has tooted that since January 1, 2008, to November 30, 2008, PS3 sales have been up 60% from last year’s numbers. However this November saw the console actually drop from the previous year’s numbers according to NPD, by 18.8%. Though this was an anomaly due to ”an abnormally strong month due to a price cut (with) the introduction of the 40GB PS3.”
”Two thousand eight was a pivotal year for PlayStation with the best software line up in the industry, a dramatic expansion of PlayStation Network including the launches of the video delivery service and the beta of the PlayStation Home,” continued the sales VP.
”Early internal data points to an increase of more than 130 percent of PS3 hardware sales for the holiday season–since Black Friday–and we’re also seeing a growth of nearly 40 percent in total PS3 hardware sales for the calendar year.
We remain confident this momentum will continue into the new year.”
The biggest barrier keeping those PS3 sales from rocketing is the price difference from its two major competitors, the Xbox 360 and Nintendo Wii - so say the industries fortune tellers, err, I mean analysts.
Source: CNET
